REBRAND + LOGO DESIGN FOR MAKERS STRATEGIES
Makers Strategies is a full service social change consultancy with expertise in politics, nonprofits, and social impact.
They were entering a new phase in the firm’s growth, and they wanted their branding to better reflect their unique identity in the landscape of political consultancies.
Makers Strategies was founded by millennial women to empower progressive candidates and causes, and they wanted their new logo to speak to that perspective.
The firm is based in California, and so the California poppy was chosen as the star of their logo. Rendered in bright oranges and a deep purple, the flowers are feminine, friendly, and speak to the love of their home state and its citizens.
MAKERS STRATEGIES TESTIMONIAL
Working with Sarah Lederer to redesign our logo and brand was an empowering and all-around wonderful experience. As a women-owned boutique political firm, it was important that our visual identity truly reflect who we are, and Sarah absolutely delivered. The new design feels fresh, fun, and professional, while still capturing the heart of our progressive mission. We have received lots of positive reactions to the new branding from our network since our rebrand launch!
Sarah brought creativity, vision, and a highly collaborative approach to the process. She was thoughtful, hands-on, and deeply invested in bringing our ideas to life. Not only did she understand our goals, she elevated them in ways we hadn’t imagined.
We couldn’t be happier with the result; it feels authentically us. Truly a magical experience from start to finish - thank you Sarah!
– Emily Getoff, Kendra Burns-Edel, and Emily Starr, Makers Strategies
