My Postpartum Plan is Lani Goble, a postpartum planning specialist. Lani is passionate about helping families through the postpartum transition with education, considerate planning, and community support. Lani knew she wanted her branding to give off a welcoming, inclusive vibe, and her 70s flower power hippie inspiration was the perfect jumping off point. The final mark incorporates several of Lani’s initial ideas into a (literal) sunflower with hands for leaves, reaching up in support of the growth of the whole.